2025 ABCs: Hearst UK Delivers Continued Headline Growth

Hearst UK has today announced its 2025 ABC figures, delivering headline growth for the second consecutive year. Actively purchased editions and paid subscriptions rose Year-on-Year (YoY), with paid subscriptions now surpassing one million. This continues a positive trend of building trusted audiences across Hearst UK’s monthly brands, following the release of PAMCo’s 2025 data, which saw Hearst UK’s digital audiences up 15% YoY*.

The business recorded a 4% YoY increase across its monthly portfolio, growing competitive market share by 2% YoY. Five brands retained market-leading positions and nine increased circulation.

Additional ABC highlights include:

Actively purchased editions +6% YoY
Total paid subscriptions +6% YoY
Good Housekeeping UK No. 1 Women’s Lifestyle brand
Men’s Health UK No. 1 Men’s Lifestyle brand
Women’s Health UK No. 1 Health & Fitness brand
Runner’s World UK No. 1 Running brand
Country Living UK No. 1 Home Interest brand

Katie Vanneck-Smith, CEO of Hearst UK, said: “We’re proud to see Hearst UK deliver headline ABC growth across our portfolio for the second consecutive year. Audiences are actively seeking out trusted editorial brands, and that demand is reflected in our paid subscriptions now exceeding one million, enabling us to further scale our membership offering.”

Full ABC results for Hearst UK are listed below:

Cosmopolitan: Headline ABC of 120,102, 0% YoY
Country Living: Headline ABC of 177,286, 0% YoY
ELLE: Headline ABC of 83,049, +4% YoY
ELLE Decoration: Headline ABC of 47,938, -6% YoY
Good Housekeeping: Headline ABC of 375,271, +1% YoY
Harper’s Bazaar: Headline ABC of 74,021, +9% YoY
House Beautiful: Headline ABC of 82,020, +7% YoY
Men’s Health: Headline ABC of 82,870, +6% YoY
Prima: Headline ABC of 179,424, +9% YoY
Red: Headline ABC of 111,306, +6% YoY
Runner’s World: Headline ABC of 49,852, +1% YoY
Women’s Health: Headline ABC of 100,601, +10% YoY

*PAMCo H2 2024 v H2 2025